It all started yesterday. We took the kids to TJ Max with us, and Easton grabbed this duck off the shelf. Easton immediately started talking and laughing, and loving this duck. It was hilarious. He clenched on it so tight and didn't want anyone to take it from him. He continued to jabber and laugh and hold up this duck the whole time we were at TJ Max, so I bought it for him even though my kids have never payed any attention to stuffed animals before, and they don't need another. The entire car ride home Easton held his duck, and if he dropped it, he would get upset. Today when I pulled it out, he got so happy again.